My Story
Australian born with a true connection and love of the land, my roots are firmly planted here. I spent many of my formative years living and working in London, which I also now call home.
With 30 years of industry experience, 16 of those years spent at Soho House, I have worked in Australia, Europe, the UK and US. My love of the industry stems from my own skin journey, which started in my early teens. I earned my stripes as a beauty therapist in Melbourne, to then become a celebrity waxer in London, launching 4 treatment rooms at Heidi Klein in Notting Hill. To then, manage senior teams and open spas for Soho House across the world.
As the former Global Head of Spas for Soho House, I am an expert operator, leader and consultant with many successful openings to my credit. My first opening, The Walled Garden Cowshed Spa at Babington House, won Spa of the Year 2009, at the Tatler Spa Guide Awards held at The Dorchester in London.
I have been fortunate to work alongside incredible visionaries and some of the best leaders in the industry. I have a talent and passion for creating and implementing strategies and policies that positively impact customer experience, business performance and overall employee engagement and development. Many more successful openings followed including; Cowshed Farmhouse, Miami, Chicago, Barcelona, Berlin, Amsterdam, Istanbul and the iconic Ned London to name a few.
My roll up your sleeves approach to everything I do has enabled me to relate and resonate with many. I value the power of sharing knowledge, elevating those who carry out the day to day, to be the very best they possibly can be. Only then can the best customer experience be achieved.
What People Are Saying
“Amie's knowledge and passion for the industry is second to none, this coupled with her exceptional people skills allowed the Cowshed brand to scale rapidly, opening in many cities world wide. Working cohesively with designers and contractors, to create beautiful spaces, offering an outstanding experience to all members.”
— Nick Jones, Founder, Soho House
“Amie has a wealth of knowledge bridging from the guest experience first and foremost to all things technical too. This, married with her extreme sensitivity and human skills, make her the person I would trust to bring to life any wellness experience. She is professional as she is gentle, she is open minded as she is thorough.”
— Lotti Lorenzetti, Head of Design, Nicemakers
“Amie is a consummate professional, she exceeded expectations at every opportunity, using her exceptional communication skills and attention to detail to pre-empt and overcome emotional and business challenges before they had begun.”
— Jennifer Young, Founder, Beauty Despite Cancer